The aluminium tube: …fancy in function
Aluminium tubes are an all-purpose packaging. Among experts, a packaging material has two tasks to fulfil: the primary packaging function is to make goods transportable, storable and saleable while ensuring their quality and stability within a fixed period of usage. Sounds easy? On top of that in most cases there is a more difficult job for packaging to do: functional packaging considers the aspect of repeated application of the content in any given amount, which is essential for products not designed for one-time use. Whenever semi-liquid or paste-type products need to be packaged, the aluminium tube is every designer’s first choice. Why? Because nearly every product can be filled in aluminium tubes whilst appealing in haptics and surface feel.
Make everything as simple as possible – but not simpler… (Albert Einstein). For the packaging designer the choice of aluminium tubes has one great advantage: He gets easy access to a perfect material fulfilling all product needs. It doesn’t matter if the content is sensitive, aggressive or perishable. There is no differentiation between food, pharmaceutical, cosmetic or chemical products necessary. The unique material characteristics of this special lightweight metal make a decision in favour of the aluminium tube easy and conclusive. The aluminium tube is light, gas- and aroma-tight, a perfect barrier to light, corrosion-resistant, attractive and recyclable. Thus, numerous quality aspects of a sophisticated packaging material are fulfilled. In other words: the aluminium tube is the only all-purpose packaging means.
Once this choice has been made, packaging designers can move on to the next challenge: the creative design process. There is no need to make it too simple because in terms of decorative properties aluminium is second to none. The printing process offers high-quality designs for eye-catching shelf appeal and aluminium’s unique natural metallic sheen is often imitated but never achieved. So just bring it out.
The aluminium tube makes it possible.
