A shining star in any marketing portfolio!
The cosmetic industry faces the greatest challenges of any industry in terms of packaging. Obviously, all products launched in the universe of beauty and elegance need a brilliant and fashionable outfit to appeal to customers and highlight the product’s unique features. But in addition, most cosmetics contain sophisticated active ingredients, which require that packaging also maintain the efficacy of the content. For most types of packaging, bringing these two purposes together would require a trade-off. But there is one packaging for paste-type or semi-liquid compounds that uncompromisingly meets all requirements: the aluminium tube.
Marketing experts dealing with the rollout of cosmetic products have a tough job to do. They have to illuminate the product as a new-born star in the beauty firmament, while at the same time making sure that all technical requirements such as barrier and conservation functions of packaging are fulfilled. Aluminium is a first-choice and multi-purpose player in packaging technology, and the aluminium tube is its star. Its technical functionality is undisputed: it is just as ideal for chemically aggressive contents such as hair coloration as it is for sensitive contents like the complex active ingredients of beauty crèmes. Preserving and shielding in both directions is the motto: nothing undesired comes into and nothing volatile escapes from the tube. Furthermore the flexible tube body guarantees exact dispensing and no air “suck-back”. But in addition to the outstanding technical features the decorative properties of aluminium are second to none. Have you ever thought about differentiating your product tactilely, in the direct sense of “look and feel”? No other material has this unique natural metallic sheen, which is often imitated but never equalled.
Besides the outstanding technical and design features, producers of cosmetic products appreciate aluminium as a valuable and ecologically sustainable packaging material which shows the highest recycling rates in Europe.
